Last Wednesday 28 may 2014, the Conference “ Internationalisation, an alternative to the crisis” was held in the Higher School of Industrial Engineerings of Valladolid inside the Foro CyLog.
During this conference we enjoyed with two exit cases in our autonomus community: Toro Equipment and Cascajares.
The act was inaugurated by Mr. Juan Carlos Merchán, President of Foro CyLog. Between the attendees were students of the School of Industrial Engineerings as well as managers and business owners established in Valladolid.
The first speaker was Santiago Salcedo, CEO of Toro Equipment , leading company in design and manufacture of equipment for wastewater treatment. Currently, this company has a lot of references in 40 countries. The speech of Santiago Salcedo focused mainly on the redesign that have experienced their products in order to reduce the logistics costs for both the company and the customers. In his presentation made this reflection “The container is the gateway to the world”.Toro Equipment put inside the containers their water treatment plants, reducing the costs of logistic and installation , with the objective of being the most competitive in its market.
Right after him, Mr. Alfonso Jiménez, founder and President of Cascajares gave his speech.
In his explanation he told us how began his adventure as an entrepreneur. Throughout the entire presentation we were able to enjoy different anecdotes such as that the “Capon from Cascajares” was one of the dishes of the menu in the wedding of Prince and Princess of Asturias. Nowadays, Cascajares has factories in Spain, Canada and sales office in Paris.